PRT Performance, LLC is committed to ensuring that your privacy is protected. This privacy policy outlines how we use, manage, and protect any information you provide when using this website.
Should we ask you to provide specific information by which you can be identified, you can rest assured that it will only be used in accordance with this privacy statement.
PRT Performance, LLC may update this policy periodically by changing this page. We recommend checking this page from time to time to ensure you are satisfied with any updates.
📊 Information We Collect
We may collect the following data to better serve your automotive needs:
- Identification details: Your full name.
- Contact details: Your email address, phone number, and billing/shipping addresses.
- Demographic details: Postal codes, product preferences, and vehicle interests.
- Customer feedback: Information relevant to customer surveys, promotional offers, or custom build inquiries.
For the exhaustive list of cookies we collect see the List of cookies we collect section.
How We Use the Information We Gather
We require this information to understand your needs and provide you with better service, specifically for the following reasons:
- Internal Record Keeping: To manage orders, quotes, and account details. [1]
- Service Improvements: We use your feedback to constantly improve our performance services and product inventory.
- Promotional Communications: We may periodically send promotional emails about new products, special offers, or other information we think you will find interesting using the email address you provided.
- Market Research: From time to time, we may use your information to contact you for market research purposes. We may reach out via email, phone, or mail.
- Website Optimization: We may use collected insights to customize our website according to your specific interests. [1, 2]
🔒 Data Security
We are deeply committed to ensuring that your information remains secure. To prevent unauthorized access, disclosure, or breach, we have implemented industry-standard physical, electronic, and managerial procedures to safeguard and protect all data collected online.
🍪 How We Use Cookies
A cookie is a small file that asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, allowing the cookie to analyze web traffic or track when you visit a specific site. Cookies allow web applications to respond to you as an individual by gathering and remembering information about your unique preferences. [1]
We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic so we can improve our website and tailor it directly to customer needs. This data is used strictly for statistical analysis purposes and is permanently removed from the system afterward. [1, 2]
Overall, cookies help us provide a better website experience by enabling us to monitor which pages you find useful. A cookie in no way grants us access to your computer or any personal information about you, other than the specific data you actively choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline them if preferred. However, disabling cookies may prevent you from taking full advantage of our website’s features. [1, 2]
🔗 Links to External Websites
Our website may contain links to other third-party websites of interest. However, once you use these links to leave our site, please note that we do not have control over external platforms. Therefore, PRT Performance cannot be responsible for the protection and privacy of any information you provide while visiting external sites. Such sites are not governed by this privacy statement. You should exercise caution and always review the privacy policy of the website in question.
🛠️ Controlling Your Personal Information
You may choose to restrict the collection or use of your personal information in the following ways:
- Opt-Out Checkboxes: Whenever you are asked to fill out a form on the website, look for the checkbox indicating that you do not want your information used for direct marketing purposes.
- Change Your Preferences: If you previously agreed to let us use your personal information for direct marketing, you can change your mind at any time by emailing us at [Insert Your Shop Email, e.g., info@prtperformance.com].
We will never sell, distribute, or lease your personal information to third parties unless we have your explicit permission or are legally required by law to do so.
You may request a copy of the personal details we hold about you at any time. If you believe that any information we are holding is incorrect or incomplete, please email us as soon as possible at our main contact address. We will promptly correct any inaccuracies.
📊 Comprehensive Cookie List
The table below lists the essential cookies we collect and the specific data they store to keep our online storefront running smoothly:
| Cookie Name [1] | Cookie Description |
|---|---|
| CART | Maintains the association with your shopping cart. |
| CATEGORY_INFO | Stores page category details to load web pages more quickly. |
| COMPARE | Tracks the items currently added to your “Compare Products” list. |
| CURRENCY | Remembers your preferred payment currency. |
| CUSTOMER | Stores an encrypted version of your customer ID within the storefront. |
| CUSTOMER_AUTH | Indicates whether you are currently logged into your store account. |
| CUSTOMER_INFO | Stores an encrypted version of the customer group you belong to. |
| CUSTOMER_SEGMENT_IDS | Stores your specific Customer Segment ID. |
| EXTERNAL_NO_CACHE | A flag indicating whether website caching is enabled or disabled. |
| FRONTEND | Your active session ID on our host server. |
| GUEST-VIEW | Allows non-registered guest users to view and edit their orders. |
| LAST_CATEGORY | Remembers the last parts category page you visited. |
| LAST_PRODUCT | Tracks the most recent product you viewed. |
| NEWMESSAGE | Indicates whether a new account message has been received. |
| NO_CACHE | Indicates whether the website is permitted to use system cache. |
| PERSISTENT_SHOPPING_CART | Links to your cart data and viewing history if explicitly requested. |
| POLL / POLLN | Tracks the ID and details of any site polls you have recently voted in. |
| RECENTLYCOMPARED | Remembers items you have recently compared side-by-side. |
| STF | Stores info on products you have shared or emailed to friends. |
| STORE | Remembers the specific store view or language layout you selected. |
| USER_ALLOWED_SAVE_COOKIE | Indicates if you have given the customer permission to use cookies. |
| VIEWED_PRODUCT_IDS | Tracks the IDs of all products you recently browsed. |
| WISHLIST / WISHLIST_CNT | An encrypted list of items added to your wishlist, plus total item counts. |